An estimated 30.6 million U.S. students consume school lunches1. Alarmingly, only six percent of school lunch programs meet the requirements established by the School Meals Initiative for Healthy Children2. New York Times bestselling cookbook author Mollie Katzen and one of Health Magazine’s ‘Five Women Who Changed the Way We Eat’ & Dr. Brian Wansink, author of Mindless Eating and co-director of the Cornell Center for Behavioral Economics in Child Nutrition Programs along with the California Walnut Board and Commission have joined forces to help parents make better lunch choices for their children. Join us for the Add Crunch to Lunch Twitter Party to learn great healthy lunch tips and be entered for a chance to win fun Twitter Party Prizes!
When: Thursday, October 20th from 1:00 to 2:00 p.m. ET/10:00 to 11:00 a.m. PT
Where: The #crunch2lunch hashtag
5 (five) winners will each receive a CA Walnuts prize pack that includes CA walnuts, a lunch box, a water bottle, and signed copy of both Mollie Katzen’s book and Brian Wansink’s book!
About the California Walnut Board and Commission
California Walnut Board and Commission represent nearly 5,000 walnut growers and 61 processors. Their Add Crunch to Lunch campaign has brought Dr. Brian Wansink, co-director of the Cornell Center for Behavioral Economics in Child Nutrition Programs, cookbook author Mollie Katzen and the California Walnut Board together to help parents make better lunch choices for their children.
About Mollie Katzen
Mollie Katzen, with over six million books in print, is listed by the New York Times as one of the bestselling cookbook authors of all time and best known as the creator of the groundbreaking classics Moosewood Cookbook, and The Enchanted Broccoli Forest. She was named by Health Magazine as one of “The Five Women Who Changed the Way We Eat,” inducted into the prestigious James Beard Cookbook Hall of Fame in 2007 and is a charter member of the Harvard School of Public Health Nutrition Roundtable, where she is an inaugural honoree of the Natural Health Hall of Fame. Mollie regularly appears nationwide as guest and keynote speaker to groups ranging from physicians and foodservice directors to teachers and home cooks. Her most recent cookbook is Get Cooking: 150 Simple Recipes To Get You Started In The Kitchen.
About Dr. Brian Wansink
Dr. Brian Wansink is the world’s leading expert in eating behavior. Known as the “Sherlock Holmes of Food,” his award-winning research results have been published in hundreds of academic, medical, nutrition, marketing, and popular articles, and his work has been featured in documentaries and television shows on every continent with the exception of Antarctica. He received his Ph.D. from Stanford University, and he heads the department of marketing and nutritional science at Cornell University, where he directs the Cornell Food and Brand Lab. Dr. Wansink authored the bestselling book Mindless Eating: Why We Eat More Than We Think in 2006, and originated the concept of the 100 calorie snack pack. Dr. Wansink has written columns for MSNC.com and Prevention.com, and was presidentially appointed as executive director of the USDA Dietary Guidelines from 2007-2009.