A Twitter Party is a live chat using the Twitter platform and the Hashtag search feature to connect participants to the conversation stream. During these topical conversations, participants answer conversational questions, fun trivia, or even join in an online scavenger hunt. Often, side conversations related to the topic emerge among the guests, and many participants use the parties as a chance to engage with brands they love or brands they’re just meeting for the first time.
By tweeting with the same hashtag, or # sign followed by a keyword, all tweets following the same topic are searchable. All tweets using this hashtag can then be located via search and appear in conversation format, much like chat rooms of the past.
Create a buzz around your product or service through a topical and informative conversation on Twitter. Twitter Parties help advertisers and brands launch new sites, products, platforms and more, using a panel of experts to drive a topical and informative conversation. Twitter Parties provide authentic engagement between brands and their target audiences and usually include fun prizes, as well as great conversation, and valuable resource sharing.
Twitter parties are a great time for brands to dispel myths, answer questions, and introduce new products. Don’t be afraid to jump into conversations and answer your @ replies directly.
The host or hostess is key to the party’s success because they not only draw in the audience, but also guide the conversation, act as the brand’s advocate, and award prizes throughout the party.
Prizes are generally awarded throughout the party, often with a grand prize in the final moments of the event. Winners are chosen based on a variety of criteria including RSVP, participation, trivia questions and more. Our research at Resourceful Media has shown that guests prefer to be chosen at random based on participation in the event.
Some hosts like to use a full script, but our polls have demonstrated that participants quickly pick up on the unnatural flow that a full script causes. At Resourceful Media we prefer to create a Run of Show that highlights conversational questions, giveaways, and key promotional points.