A year and a half ago I attended a small, one day blog conference. I had only been blogging three months, so this was my first time interacting with other bloggers…and witnessing the buzz of companies hovering around bloggers with business cards in hand and likewise bloggers spinning from table to table, hoping to make a lasting connection.
Engage with bloggers, but don’t forget if this is not your first outreach. Yes, we receive a ton of pitches each day, but if we can remember you while we’re running our home, our family, and our business, you can remember us if we did something for you. For free. More than once.
Continuity: I understand that there is a very high turnaround rate for PR/marketing employees, and that even if your staffing remains the same, your blogger outreach team may not. However, I have very happily and proudly worked with some of the biggest names in the PR business who assign different staffers to work with me on continuing projects – sometimes even different offices across the country – and they always are professional enough to begin their e-mails: “Hi, my name is Joe Smith. I believe you worked with my colleague Jane Doe on this account.” It is so critical that the left hand knows what the right hand is doing because at the end of the day, you’re hoping that we respect your company enough to promote it to our audience.
Love the Little Blogger: Clearly the company in this example took enough interest in what I was doing to attempt to bring me in on the ground level, but at some point they lost that interest in me….several times. Had they continued to keep me involved in their company, they would not need to ask me for a Twitter Party quote because most likely I would have been promoting them for free as a partner for the last 18 months. All of the top bloggers of today were the little bloggers of yesterday.
Bloggers, I’d love to hear from you. What else should companies take away from this story? What should bloggers learn? And do you have a similar story of your own?