Sara Lee Snack Cakes Twitter Party

saraleeFebruary may be the shortest month of the year, but it is also the sweetest! Celebrate National Chocolate Month and, of course, Valentine’s Day, with a delicious new snack cake from Sara Lee! Their new Brownie Chocolate Chip snack cakes are a chocolate lover’s dream come true, pairing up two delicious flavors in one cake – a perfect choice to satisfy your chocolate craving or to share with the sweethearts in your life.

To celebrate the launch and the deliciousness that February brings, we’ll be giving away some of these tasty treats (and more!) as we celebrate the sweetness of the season with Sara Lee Snack Cakes at the…

Sara Lee Snack Cakes Twitter Party

When: Wednesday, February 12th from 8:00 to 9:00 p.m. ET

Where: #SaraLeeSnacks tag on Twitter

How: Follow host @ResourcefulMom, sponsor @SaraLeeSnacks and tweet with the event tag to participate.


Ten (10) winners will each receive a Sara Lee Snack Cakes lunch bag and 5 boxes each of product including Brownie Chocolate Chip Snack CakeSara Lee Brownie Chocolate Chip Cakes-0241 med

Four (4) first place winners will each receive a $50 AMEX gift card

Winners will be selected randomly from respondents to conversational questions. This giveaway is open to U.S. residents age 18 or older.


Planning on attending?  You can let us know by adding your Twitter name and URL below.  An RSVP is not required to participate. (ex. @ResourcefulMom,



About Sara Lee Snack Cakes

Sara Lee Snack Cakes are a delicious line of individually wrapped snack cakes that come with our baked fresh to go promise. They’re easy to pack, convenient to carry and come in an ever-growing variety of snack types and flavors. Our line currently consists of Devil’s Food Crème Cakes, Golden Fudge Cakes, Chocolate Crème Cupcakes, Golden Crème Cakes, Buttery Sunshine Cakes, Crumb Cakes and Cheese Topped Crumb Cakes.  We are looking to expand our choices further in the coming months.


A Short History – Sara Lee was 8 when her father, Charles Lubin, named a cheesecake line and his business after her in 1949.  Mr. Lubin’s successful bakery business was purchased in 1956 and was eventually renamed the Sara Lee Corporation in 1985.  Over the years, the company began making a wide range of food and beverages, including fresh baked and sweet baked products. Today, the Sara Lee Snack Cakes brand is part of the Bimbo Bakeries USA family, home of fresh baked brands that North Americans have adored for generations.


#SaraLeeSnacks Party Promotion

Official Rules

Promotion Period: Promotion begins at 8:00 p.m. Eastern Time (“ET”) and ends at 9:00 p.m. ET on Wednesday, February 12, 2014 (“Promotion Period”). Promotion open only to legal residents of the 50 United States and the District of Columbia, 18 years of age or older. How to Participate: To participate, “follow” @SaraLeeSnacks on Twitter (if you haven’t done so already) and respond to the tweets specified by Bimbo Bakeries USA, Inc. d/b/a Sara Lee (“Sponsor”) with the hashtag #SaraLeeSnacks. Void where prohibited by law. Limit one (1) entry per person using only one (1) Twitter account per tweet submitted by Sponsor. Tweets generated by script, macro or other automated or improper means are void. Winners will be selected in a random drawing for each specified tweet posted by Sponsor throughout the Promotion Period. Prizes (14 Total): Ten (10) winners will each receive a Sara Lee Snack Cakes Lunch Bag and 5 boxes of Sara Lee products (Approximate Retail Value (“ARV”) of each prize set: $26.00). Four (4) winners will each receive a $50 American Express Gift Card (ARV of each prize: $50.00). Prize recipients are responsible for all federal, state and local taxes, if any. Prize recipients will receive a Twitter Direct Message from Sponsor requesting their mailing address for prize fulfillment. Prizes will be mailed within one to two weeks from date of mailing address receipt. General Conditions: Promotion may be withdrawn without prior notice. Released Parties (as defined below) are not responsible for lost, late, incomplete, damaged, inaccurate, stolen, delayed, misdirected, or undelivered entries, tweets or coupons, incorrect, changed or non-functioning Twitter accounts; or for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications or failed computer, satellite, printer errors, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer errors of any kind whether human, mechanical, electronic, typographical, printing or otherwise relating to or in connection with the Promotion, including, without limitation, errors which may occur in connection with the administration of the Promotion, the processing of tweets, comments or coupons, or in any Promotion-related materials. Released Parties are not responsible for injury or damage to participants’ or to any other person’s computer or printer related to or resulting from participating in this Promotion or downloading materials from or use of the website. Persons who tamper with or abuse any aspect of the Promotion, as solely determined by Sponsor, will be disqualified. Should any portion of the Promotion be, in Sponsor’ sole opinion, compromised by bugs, virus, worms, non-authorized human intervention or other causes, which, in the sole opinion of Sponsor, corrupt or impair the administration, security, fairness or submission of information, Sponsor reserves the right at its sole discretion to terminate the Promotion and, if terminated, at its discretion, select the potential winners from all eligible, non-suspect entries/tweets/comments received prior to action taken. By participating, you agree (i) to be bound by these Official Rules and the decisions of Sponsor which are final and binding, and (ii) to release and hold harmless Sponsor, their parent company, subsidiaries, affiliates, retailers, and advertising and promotion agencies and all of their respective officers, directors, employees and agents against any liability, for any injuries, losses or damages of any kind, including death, to persons, or property resulting in whole or in part, directly or indirectly, from participation in this Promotion or acceptance and use of the coupon. Promotion is subject to all applicable federal, state and local laws. Sponsored by Bimbo Bakeries USA, 255 Business Center Dr., Horsham, PA 14044. This Promotion is in no way sponsored, endorsed or administered by, or associated with, Twitter.

Written by: Amy Lupold Bair

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