New Mamavation Campaign

It’s time once again to support the Mamavation community with another Twitter Party announcing the new campaign moms.  Below you’ll find the official invitation from Mamavation founder, Leah @Bookieboo.  I hope to see you all there, and good luck to everyone applying to be chosen for this campaign!

Come join us for a Twitter party launching the 6th campaign of Mamavation onOctober 18th from 5pm to 7pm PST (Mountain Standard Time: 6pm to 8pm, Central Standard Time: 7pm to 9pm, OR Eastern Standard Time: 8pm to 10pm). We are changing lives one mom at a time and are excited to do it again! And on October 18th during the party, the next two Mamavation Moms will be announced and they will enter into @bookieboo‘s virtual healthy living boot camp for seven weeks. We will also have giveaway winners organized by @Resourcefulmom. Use hashtag #mamavation for the party. (You have to be present to win!)

Mamavation is a weight loss campaign and social media experiment brought to you byEarth FootwearSUBWAY, The EA SPORTS ActiveChefs Requested. The Mamavation campaign is a unique movement in social media. Not only does it support two moms (Mamavation Moms), it also supports the first virtual healthy living sorority in social media called “The Sistahood.” The Mamavation Moms are put though a 7-week healthy living bootcamp. The will receive a professional nutritional plan created by Cynthia Pasquella, a fitness program created by Tracey Mallett, and weekly coaching by Pete Cohen. They will also receive two pairs of Earth Footwear, weekly family meals at SUBWAY, an EA SPORTS ActiveTracey Mallett and Tae Bo DVDs, a Gruve, and weekly Chefs Requested steaks for family meals. Their lives become a virtual open book with twists and turns and real life challenges they must overcome. The purpose behind the campaign is to inspire moms all over the internet to live a healthier lifestyle and share those experiences with their families. The program is managed by @bookieboo, Leah Segedie, who has successfully lost over 170 lbs. herself and kept it off for almost a year. She is no stranger to hard work and overcoming challenges in weight loss as a mom.

How can you help? Well, I’m glad you asked. We need help promoting the Mamavation campaign and twitter party. You can tweet about the party and show us the love. Below are example tweets. (This will also enter you into the giveaway, but make sure to leave a comment below.)

Make sure to follow our wonderful guests:

Mamavation Creator, @bookieboo and @mamavation (alter ego), Leah Segedie
Mamavation Nutritionist @Cpasquella, Cynthia Pasquella
Mamavation Coach @Pete_CohenPete Cohen
Mamavation Graduate @Rachel_L of Following in My Shoes
Mamavation Graduate @ljenator of 50 in 8
Mamavation Cheerleader @LoriShemek, Top 50 Most Inspirational Healthy Tweeps
Mamavation Cheerleader @Fitcheerldr, Top 50 Most Inspirational Healthy Tweeps
Awesome Fitness Leader @CaitlinHTP, Top 50 Most Inspirational Healthy Tweeps
Awesome Fitness Leader @Kwidrick, Top 50 Most Inspirational Healthy Tweeps

Give our Sponsors some PROPS!

Earth Footwear is the official sponsor of the Mamavation campaign. Earth Footwear is perfect for moms who want to save time. According to a study, people that wear Earth Footwear burn 4x more fat than those who don’t wear Earth Footwear. The secret is in the technology. Earth Footwear uses Kalso ® Negative Heel Technology®,a unique inclined sole that positions the toes 3.7º higher than the heels. The slight angle shifts weight subtly back over the heels, and can help strengthen and tone the body while also burning calories. So if you can’t get to the gym, put on a pair of Earth Footwear and go about your normal routine. The shoes will do the work for you. OR if you want better results with your workout, put on a pair of Earth Footwear to really kick the fat burning into high gear!

The other official sponsor of the Mamavation twitter launch party is SUBWAY. SUBWAY restaurants have long been recognized as a health leader in “fast food.”  In fact, they were healthy before it was “cool” to be healthy as proved by their menu–it’s basically stayed the same since 1965 with a simple selection of lean meats, fresh vegetables and bread.  Half of their sandwiches are low in fat, saturated fat and cholesterol, and you won’t find any partially hydrogenated oils in any of their menu items either.  And now SUBWAY has introduced breakfast to their menu. YUM!

Giveaway Prizes:

1. GRAND PRIZE: Interview with Jared from SUBWAY (2 winners)
2.Earth Footwear (3 pairs, 3 winners)
3. SUBWAY $25 Gift Card (2 winners)
4. EA SPORTS Active  “More Workouts” (value $60, 3 sets, 3 winners)
5. Gruve (value $300, 3 sets, 3 winners)
6. SoCal Cleanse Organic Protein & Detox product (value $48, 2 winners)
7. Pete Cohen’s Nutritional Program Membership (value $70, 3 winners)
8. Tracey Mallett Fitness DVDs (value $20, 2 DVDS, 2 winners)
9. Chefs Requested 100 Calorie Steak Packs (4 packages per winner, 3 winners)

Sistahood Perks:
The following prizes will be given away to Sistahood members only
1. One pair of Earth Footwear
2. One EA SPORTS Active
3. One Gruve
4. One SoCal Cleanse Product
5. One Pete Cohen’s Nutritional Program membership

To learn more about the Mamavation Sistahood, enter to win the party prizes, and RSVP, please visit:

Tweet you there!

Written by: Amy

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New Mamavation Campaign

Those of you who have been reading Resourceful Mommy for some time know that my battle with staying healthy and fit is an ongoing struggle. I’ve been lingering sometime around a group of women who tweet with the hashtag #Mamavation. They belong to an online sisterhood – a Sistahood, actually – and what they provide each other is support, encouragement, inspiration, and mamavation. In fact, they’ll help any mama in need and have tweeted with me on more than one occasion when my body was telling me to get up from my desk and grab a harmless sweet treat while working on a project.

On April 12th I am going to be assisting these ladies in hosting a Twitter party from 8:00 to 10:00 p.m. EDT where they will be giving away a monstrous number of prizes…and announcing a life changing decision.

Mamavation periodically chooses two moms from scores of applicants to receive a higher level of support and the results are astounding. Check out the success of recent Mamavation Mom Alyssa who lost 60 pounds during her campaign.

Does this sound like something that you need in your life right now? The application period for the next campaign begins tomorrow and ends April 1st.

Apply now to be one of the next Mamavation Moms and find out at our party April 12th if you’ve been chosen! Good luck!

Written by: Amy

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