Every day I hear from at least one or two businesses or agencies hoping to find out more about sponsoring Twitter parties. Often I have worked either with this particular person in the past or at least with one of their colleagues. While I like to carefully screen my clients, there is an ease that comes from working with the same person more than once. We simply settle on a date and move forward. Other times, however, the person reaching out is doing so on behalf of a completely new company or product. It then becomes my job to decide if this is a fit for you, my audience, as well as for me.